Look for C. F. Sauer Co. to roll out new products in the next 120 days as part of its 120-year anniversary celebration. The company celebrated 12 decades of business today with a cake and ice-cream celebration at its Richmond corporate headquarters, the company’s home since 1911.
Details on what the nation’s largest producer of spices and extracts may come out with next weren’t made public. However, President C. F. Sauer IV did unveil a new packaging look for Sauer’s trademark spices, which adds a soft green color to its typical scheme of yellow and red.
Sauer’s was founded in 1887 by Conrad Frederick Sauer. The private business has remained in the family continuously for four generations, no small accomplishment in today’s competitive business world. Many family members attended the celebratory event. “We’re proud to be a part of your lives and to be present at your meals,” Sauer told employees and Richmond city officials who turned out for the celebration. 
Speaking of meals, everyone got a piece of cake. It was made with Duke’s Mayonnaise, one of Sauer’s many products.